Objective: To consider the development of your skills in using digital technology across the 2 years and the effect or impact this has had on your creativity/cultural expectations

Through the two years that I have spent learning to use digital technology my skills have become more efficient and I have gained a greater knowledge and greater expectations of products of digital technology.

 Digital technology in the post modern era is all around us. This is often in the forms of social media and networking on mobile phones that have applications. We use digital technology all the time without being aware that that’s what it is. For example a person may take a picture of them self and use the editing tools available to them on the application to test and put together a product before sharing it with the world. It’s this accessibility to digital technology that allows us to be creative at all times.

Digital technology made it very easy to do research when it came to producing the different horror products in A2. Using the internet to research a questionnaire was used and sent to many different members of the target audience and they answered using different means of social media. This spanned from iMessage to Whatsapp, to Survey Monkey and more. This made the research easier as i was able to create the questionnaires and have them answered honestly by a large group  of people without even leaving my seat. During post production I used Final Cut Pro to edit the trailer for the clips that we had filmed. While we had a storyboard and an animatic that I used as a guide there was an element of experimenting with different effects and music when putting together the clips, audio, effects, etc.

During the creation of the AS preliminary task there was a small amount of digital technology used to research what a magazine should look like. This was through using search engines on a computer to search images of the genre of magazine to understand visually the codes and conventions. We would then take and apply a number of these to the college magazine to make sure that it shows a basic understanding. During getting the images for the magazine the pictures were very simple and used iPhones to collect the images. As the research was already very limiting the creativity couldn’t flourish so the pictures were purposely very standard to avoid risk at doing something wrong as for the preliminary task it was unnecessary. I used a combination of Photoshop and Adobe inDesign.