Creativity Notes

Creativity is the synthesis of the new and the reworking and remodelling of the old. Creativity is often thought to be only the creation of completely new ideas, however this isn’t the case. It is taking the inspiration from past work and creating something with it. Creativity is often the product of a person simply expressing themselves.

Most people believe that everyone is born with an innate creativeness, this creativity is explored through childhood and is thought to be the most vivid and expressive at this point in the average person’s life. This may be due to the lack of knowledge that that individual has at that time in their life so they explore all the possibilities and unanswered questions. As a person grows older some people believe that the creativity is lost, this may be due to them gaining knowledge. Oppositionally some people believe that you never lose the creativity but you’re socially conditioned to suppress it.

Technology in the Post Modern era has brought about even more creativity in the everyday person. It has becoming increasingly easier to express yourself with many media and platforms to show your creativity. Through this people have been more exposed the creativity from others making almost everywhere you look on the internet using your technology of choice a source of inspiration to draw from, remodel and create something of their own.

Copying another piece of work isn’t creative at all. An example of this was last year during the AS magazine coursework we had to create a preliminary task magazine. We didn’t attempt to be creative at all as we simply copied magazines to understand the structure and layout of a magazine front cover and content page.

Intertextuality can be described as the way in which existing text can influence the creation of new text. One example would be how alien is a essentially when boiled down ‘Jaws in space’. It takes heavy inspiration from the Jaws movie and many sci fi thrillers and has through the use of intertextuality created something new. A horror film.

Creativity and Originality aren’t the same thing. You don’t have to be original in order to be creative. Being creative is making something that didn’t’ exist before.